MILAN — A breeze of positivity blew in the hallways of Rho Fiera Milano fairgrounds during Milano Unica. The three-day textile trade show, which closed here on Feb. 8, showcased 470 exhibitors, registering a 14 percent increase compared with the same period last year, while buyers grew 2.4 percent to 5,949 visitors, with international up 10 percent.
In particular, the number of visiting companies from Hong Kong, Russia and Germany increased 70 percent, 54.5 percent and 50 percent, respectively. Attendance of buyers coming from the U.S., China, France and Turkey was also up 19.7 percent, 19,6 percent, 15 percent and 12 percent, respectively. Overall, the number of visitors was up 17 percent compared to February 2017.
“The offer is more complete,” said the trade show’s president Ercole Botto Poala. “The men’s collections are all here and they are the core of Milano Unica, while the women’s counterpart is increasing, as we registered a 14 percent growth of companies operating in this area. So we’re balancing the offer and clients are responding positively to this.”
Botto Poala shared the sentiment in his other professional role, as chief executive officer of textile company Reda 1865. One of Italy’s best-known purveyors of fine wool fabrics, the Biella-based

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